|Power Up, 2018
The central theme for our 2018 poster was the Tide pod challenge that was rampant on the internet. We then pulled from the Three Wise Monkeys (twisted the "speaking" into "eating") and played on the Tide ad from the Superbowl that year to form the resulting PSA.
Our art group made a hat (modeled after the Mario Brothers game) for each student on the team so we started there. The three students wore a hat and T-shirt of the corresponding color to pay homage to the Power Up challenge. Each has their hands as posed by the Three Wise Monkeys. The two students in the back row are wearing PPE (safety glasses and hearing protection) to match their respective hand position. The student in the foreground is holding a packet of Tide pod detergent on his hand with the red X for do-not-bite. For the Superbowl, Tide ran a clever series of "This is a Tide Ad" ads and we played off that in the title. We also played with the graphics on the bottom text.
Steampunk meets Star Wars in our 2017 poster. Star Wars (episode 4) fans will recognize the title as a reference to Darth Vader's famous line "I find your lack of faith disturbing".
Each student is wearing our team Steamworks hat. The student on the left represents Darth Vader and his fingers on his gloved hand are in a very slight pinching pose. The student on the right is subtlely reaching for her throat. The lighting is from the left, slightly below level and casts a Photoshopped shadow in-between the two students that resembles Darth Vader's outline.
This poster is a pretty obvious play on the "I Want You" Uncle Sam poster. It's pretty self-explanatory. We made a variant of this poster where the text "From Germs" replaces the Redshift and FIRST logos at the bottom. This variant was used as a wrapper on a bottle of hand sanitizer.
The PPE for this poster are obvious - ear plugs, safety glasses and hard hat. The bulk of the time was spent getting the right "look" followed by desktop digital editing.